My First Press Conference: Sònar 2016

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And yep, there you see me, on a Thursday morning, attending a press conference for the first time in my life, surrounded by actual, professional journalists and other wannabes who preferred taking selfies and adding animal ears and noses to them to then post them on Snapchat to paying attention to whatever was being explained by the organizers and authorities. There were also some journalists who, perhaps sick and tired of attending such events, preferred catching up with the colleague next to them in a rather loud voice to taking notes or respecting silence. In any case, the Sònar 2016 Press Conference was not just fun to attend but also a challenge, as I could relive the experience of how hard it is to take notes. As a student, that’s rather easy, as teachers tend to adjust their speech rate to their students’ writing pace (ok, me being the exception that sets the rule), but that wasn’t obviously the case this time. In addition to the succinct summary of what’s in store in this year’s Sònar, we were given a press kit with tons of info which came in handy when checking facts before writing my final article. To my surprise (though I take it’s something natural), there were also sandwiches and drinks to help oneself at the end of the event, as well as a bag with one bottle of Estrella Damm (the main sponsor) for all the attendants to the event, gift that I didn’t dare to take because there was no one at the table to deliver it when I left the venue before almost everybody else. Of course, real life goes on and other duties were calling besides this journo escape.

For those who are wondering, no, in principle, I won’t be attending this year’s Sònar even though its line-up is stunning. * sobbing *


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